EPR Artist Radio Original article by Music Biz Academy link Over the years I have had many conversations with music artists about commercial music, which usually leads to them disclosing their disdain and hatred of it. Some refer to pop music (pop, as in what’s popular now) as commercial music. Others think of anything that is receiving heavy rotation on radio as commercial music. Whatever their definition, one thing is often overlooked: commercial music is the heart of the music industry which pumps the blood that keeps it alive. So why then are so many music artists resistant to making commercial music? The answer that I’m often given is because they don’t want to “sell-out” their creative integrity by conforming to some industry version of what’s popular (i.e. what’s selling). It becomes very obvious to me that the problem is not commercial music, but rather the perception and definition of it. The misconception is that the music industry created this rigid definit